Question: is the process through which a person acquires the knowledge and skills to function as a consumer. Often, children get this knowledge by observing parents

is the process through which a person acquires the knowledge and skills to function as a
consumer. Often, children get this knowledge by observing parents and older siblings in purchase
situations.
consumer
socialization
Rersonality
role identification
social class
is the process through which a person acquires the knowledge and

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