It is critical for marketers to trigger consumers' need recognition process before completing

the purchase of any market offering or broadly speaking product. To this matter, they need to

understand when and how target consumers recognize their needs. Answer the following two

questions. $(15$ points$)$

This class identifies three different definitions. Discuss which one is the best among the

three and why. $(5$ points$)$

One of the major responsibilities for marketers is to trigger the need for recognition process

of target consumers. Using your chosen definition, introduce your marketing strategies on

how to trigger their need recognition process for one identified product. $(10$ points$)$