Question: It is critical for marketers to trigger consumers need recognition process. For this task, they need to understand when and how consumers recognize their needs.

It is critical for marketers to trigger consumers need recognition process. For this task, they need to understand when and how consumers recognize their needs. Regarding this issue, answer the following questions.

1) Suppose that marketers are given two definitions of need recognition process asfollows. Discuss why Definition #2 is preferred to Definition #1 with some examples. Definition #1: Need recognition occurs when there is a discrepancy between actual and desired (or ideal) state. Definition #2: Need recognition occurs when the discrepancy between actual and desired (or ideal) state is at or above a certain threshold.

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