Question: It is difficult to separate the information search and evaluation of alternatives steps in the consumer decision - making process because consumers _ _ _

It is difficult to separate the information search and evaluation of alternatives steps in the consumer decision-making process because consumers _______.
evaluate some alternatives as the search process progresses
are not likely to be influenced by external information sources
have likely already decided what to purchase before evaluating alternatives
don't search for information until after they evaluate alternatives

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