It is important for marketers to construct ads that chunk information (providing information we consume as a unit). Example we remember area codes in three number increments. How many of these concepts (units or bits of information) can we easily remember?

1-2

2-3

3-4

4-5

The same core values are universal the world over

True False

Which thought camp do you support and why? Are you a Cognitivist or Behaviorist? Be specific give me two differences.