It is important to understand the key differences between these major generations as each generation behaves differe before them. Marketers and advertisers must understand these differences in order to develop effective marketing stra stages of their lives.

Match the description of consumer behavior below to the cohort that it best describes.

$1$

Generation Z

$2$

Generation Alpha

$3$

Depression

$4$

Generatio

$6$

Baby Boom

$7$

Pre$-$Depression

Match each of the options above to the items below.

Few members of this cohort engage in Internet shopping. Because of this, brands might reach them with messa traditional media such as newspapers, radio, or television.

An activewear company emphasizes that its pants are extremely comfortable, yet still very stylish. A message lik resonate with this cohort who views style as an important role in maintaining a positive self$-$concept.

A travel agency advertises vacation packages with homes that can accommodate large multi$-$generational famili