It’s not data, it’s competitive intelligence. Information is a competitive intelligence that drives strategic business decisions. Decisions that are made by a global organizations with the power to change the world.

Information – business intelligence – is no longer the exclusive domain of IT or research departments. From marketing and finance to management and operations, intelligence is applied strategically throughout the enterprise. And professionals who know how to gather and leverage it are the ones who will lead organizations, control decisions, and be relied upon to steer their companies.

PROJECT FOCUS:

You have a great deal of data available to turn into information to help you set the strategic direction for the cafe.

• Look at the following dimensions and determine which ones you want in your data mart for performing sales and market analysis.
• Categorize the different dimensions ranking them from 1 to 5, with 1 indicating that the dimension offers the highest value and must be in your data mart and 5 indicating that the dimension offers the lowest value and does not need to be in your data mart.
• Which variables would you choose if your data mart could only contain 10 dimensions?

Dimension Value	Dimension Value
Product Price	Weather
Customer Gender	To Go or Dine In Order
Quantity Sold	Stock Market Closing Price
Order Date	Employee Number
Payment Method	Promotion Number
Product Cost	Customer Age
Order Time	Customer Religious Affiliation
Exchange Rate	Manufacturer or Vendor Number
Interest Rate	Music Playing in Store
Season	Customer Name
Customer’s Political Affiliation	Product Number
Store Hours	Customer Language
Commission Policy	Traffic Report