Question: James is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has additional

James is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has additional features. James wants to make an ad that shows as many features as possible. Explain the basic steps James should take before launching his ad and why.

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