Question: Muhammad Abdulla is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has

Muhammad Abdulla is running ad concept testing on a new product for Apple, the iScreentouch. The iScreentouch is similar to the iPad, but it has additional features. Muhammad wants to make an ad that shows as many features as possible. Explain the basic steps Muhammad should take before launching his ad and why.

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