Jet Blue management decided to add a 'mint class' to increase their profits. Critically discuss whether it

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Jet Blue management decided to add a 'mint class' to increase their profits. Critically discuss whether it is likely to do so using Porter's (1996, 2014) ideas, ensuring you discuss the effect on the firm's value proposition.

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Understanding Financial Accounting

ISBN: 978-1118849385

1st Canadian Edition

Authors: Christopher Burnley, Robert Hoskin, Maureen Fizzell, Donald

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Posted Date: Apr 03, 2024 04:13 AM

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Jet Blue management decided to add a 'mint class' to increase their profits. Critically discuss whether it

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Understanding Financial Accounting

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