Johannes created a backpack that contains flat flashlights on the arm straps along with small containers for solid strips of insect repellant. He puts up a campaign on Kickstarter to raise funds, but has to reach $70,000 in donations to get the backpack manufactured. In addition, he has to spend $12,000 for a utility patent, to protect it from competitors. The means the business has High barriers to entry Low perceived value Low brand strength Low strategic optionality Question 21 (2 points) The 5th century B.C. military general and strategist, Sun Tzu, is relevant when it comes to environmental analysis because he highlights Surprise and overwhelming resources are consistently overrated and small ventures can overwhelm larger firms Military application of business concepts Learning from failure requires humility combined with the courage for change The need to understand your business internally, as well as your competitors as if you were them Question 22 (2 points) The most important strategic questions include all of the following, except for: What resources do we need to acquire? Where is the organization now? Where does this organization want to go