Question: John thinks he needs a new car. He sees many Mazda CX 5 SUVs on the highway and likes its design. He goes to the

John thinks he needs a new car. He sees many Mazda CX

5

SUVs on the highway and likes its design. He goes to the Mazda website to learn more about the model and uses the online "build your own" feature. John is most likely in the

_________

stage of the decision

-

making process:

Question

48

options:

curious

information search

need recognition

evaluation of alternatives

purchase decision

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