Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of...

 

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Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses in their metropolitan area. Each brings different assets: Breitt contributed a talent for writing scripts and wooing clients, Starr had many media contacts, and Diamond handled art and graphic design. As the agency grew, it hired two administrative assistants, three salespeople, a social media expert, and a retired human resource manager, who worked part time. The growth of the firm requires more attention to management-a set of tasks that doesn't play to the strengths of any of the founders. They hired a general manager of operations, Brad Howser, who had been an administrator for a medical office. Unfortunately, Howser's leadership style soon began to alienate the employees. What leader behaviors did Brad Howser exhibit? How well did they fit the needs of the ad agency and the expectations of the staff? Assume that hiring a manager of operations was a good idea. What leadership style would be most effective in this position? Why? Consider your own leadership style. What are some of your behavioral tendencies, and how might you change your approach to situations like the one at BSD? Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses in their metropolitan area. Each brings different assets: Breitt contributed a talent for writing scripts and wooing clients, Starr had many media contacts, and Diamond handled art and graphic design. As the agency grew, it hired two administrative assistants, three salespeople, a social media expert, and a retired human resource manager, who worked part time. The growth of the firm requires more attention to management-a set of tasks that doesn't play to the strengths of any of the founders. They hired a general manager of operations, Brad Howser, who had been an administrator for a medical office. Unfortunately, Howser's leadership style soon began to alienate the employees. What leader behaviors did Brad Howser exhibit? How well did they fit the needs of the ad agency and the expectations of the staff? Assume that hiring a manager of operations was a good idea. What leadership style would be most effective in this position? Why? Consider your own leadership style. What are some of your behavioral tendencies, and how might you change your approach to situations like the one at BSD?

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Brad Howser exhibited leadership behaviors that were not wellsuited to the needs of the ad agency and the expectations of the staff Based on the infor... View the full answer