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Using the case study report, you will prepare a written report. The case includes a set of questions to provide structure for the financial analysis. The main object of the case report should be to "sell" your work, which requires a logical, coherent progression of relevant information that fully reveals the rationale behind the final recommendation. The Case analysis report should consist of your analysis and may require you to add a spreadsheet including paragraphs that provide explanations and conclusion, including supporting exhibits if needed. Refer to the E-course road map for the due date. Quality of writing does not mean content alone and organization alone. Write and edit your paper carefully for good organization, clear language with good spelling, punctuation, etc. Errors will lower your grade significantly.

Estimate the base case cost of each alternative regarding the provision of ultrasound services. (For now, ignore the discount if three units are purchased.)

Which alternative has the lower total cost?

What value for travel and set-up costs would make the costs of the two alternatives the same?

Now consider the 5 percent discount. What impact does this have on the decision? What discount amount would make the two alternatives equal in costs?

What subjective factors would influence the decision as to which alternative to choose?

What is your final- decision?