KASAPREKO COMPANY LIMITED (KCL) is one of the leading and successful alcoholic and non- alcoholic beverage producers
Question:
KASAPREKO COMPANY LIMITED (KCL) is one of the leading and successful alcoholic and non- alcoholic beverage producers in Ghana. The company, which was first set up in the garage of the owner and businessman Dr. Kwabena Adjei in 1989 at Nungua has now grown into a multinational company with state-of-the-art automated factory located off the Spintex road.
Beyond the borders of Ghana, they export their products to the West African sub region, Europe, United States of America and Asia.
Kasapreko's vision differed from that of other alcoholic drink manufacturers in the country as it identified the increasing sophistication in the consumer, i.e. consistency in product taste, quality and packaging. This meant the consumer was spending more on foreign imports and aspired for quality products. This was the mass niche that Kasapreko set out to serve, ensuring that it produced quality drinks at affordable prices for the ordinary Ghanaian.
Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce its own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana - Alomo Bitters which is now the company's flagship product. Our unique selling preposition of producing herbal based products is derived from our rich Ghanaian heritage, differentiating Kasapreko from others.
Today Kasapreko has products sold worldwide under a variety of brands namely Kasapreko London Dry Gin, Kalahari Bitters, Opeimu Herbal Bitters, Airforce Bitters, K20 Whisky, K20 Dry Gin. Kasapreko Barman Herbal Gin, Carnival Strawberry, VIP Irish Cream, Kasapreko Brandy. Tonic Wine, Kasavino Vermouth, Lime Cordial and Classic Margarita Lime. We also produce Carbonated Soft Drinks (CSD) and Water, two categories that we believe are in the right direction in optimizing consumer choices and satisfaction.
Our state of the art production facility located at Spintex in Accra, is equipped with world-class machinery that contribute to the production of our various brands in different kinds of packaging. Our customized high-speed production lines give us the ability to package over 60,000 bottles of products in just one hour, in both glass and PET bottles and also fill up 120,000 plastic sachets per shift. With our origins in Ghana, we ensure a dominant presence on the market, making sure our products are available at every corner of the country. Our partnerships with distributors are purposefully determined to give our brands a blanket presence nationwide while mapping the course for expansion to neighbouring countries and the rest of Africa.
In response to the panic buying of hand sanitisers that left a national shortage of the essential product amid the coronavirus outbreak Kasapreko Company Limited has halted manufacturing of beverages for the mass production of hand sanitizers and alcohol hand rubs. KCL production capacity can produce over 200,000 bottles a day.
a. Which stage of the supply chain does KCL fit?
b. What will you describe as the competitive strategy of KCL?
c. Which supply chain capability - responsiveness or efficiency do you see KCL leaning towards?
d. Based on the six (6) different characteristics that influence responsiveness or efficiency, and the information provided in the case, describe the supply chain capability-responsiveness or efficiency that KCL has built over the years?
e. Describe how KCL may have been able to increase their responsiveness so as to switch to the production of hand rubs and sanitisers without disrupting their supply chain despite their inability to immediately increase their number of facilities
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey