Question: Kodak's failure to respond to developments the digital environment is often attributed to marketing myopia , the mistake of paying more attention to the specific

Kodak's failure to respond to developments the digital environment is often attributed to marketing myopia, the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. If a company experiences marketing myopia, which marketing management orientation is it most likely operating under?

Group of answer choices

Product concept

Production concept

Selling concept

Societal marketing concept

Marketing concept

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