L$$Or$$al USA: Digitally Optimizing Consumer Insights Case Study Questions $1.$ How was the evolution of the care industry and market influencing L$$Or$$al$$s digital transformation initiative? $2.$ How were brands communicating with their audience and staying relevant in the current digital marketplace? $3.$ What influencers $($i$.$e$.,$ mega, macro, micro$)$ were solicited? What tools $($i$.$e$.,$ vlogs, blogs, communities$)$ were used for consumer research and insights? $4.$ What are the pros and cons of L$$Or$$al$$s current consumer insights and market research practices? $5.$ What capabilities does L$$Or$$al possess? What capabilities does it need to acquire for a vable digital insight gathering and value generation strategy? $6.$ What key performance indicators $($KPIs$)$ should be used to gauge success? Why? What digital platforms provide the best results?