Question: Leilani is a marketer, and she knows that since consumer products are seldom custom - made, they do not require the selling efforts of a
Leilani is a marketer, and she knows that since consumer products are seldom custommade, they do not require the selling efforts of a company representative who can tailor them to the users needs. Based on this information, Leilani knows that consumer goods are promoted through advertising and which of the following channels?
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