Question: Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an
Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an emerging market. What are two strategic approaches?
Multiple Choice
Deploy acquisition and rapidgrowth strategies to better defend against expansionminded internationals.
Pursue new actions to contend on a domestic level and rely solely on joint ventures with domestic businesses.
Take concrete steps to concentrate each activity your company performs in each emerging market, and locate specific activities in only those emerging markets that are lowwage countries.
Attempt to change the local market to better match the way the company does business elsewhere and reassign managers and staff from other nations to glocalize the business.
Be prepared to modify aspects of the company's business model and use global branding to overcome local rivals.
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