Question: Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an
Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an emerging market. What are two strategic approaches?
Question options:
a
Be prepared to modify aspects of the company's business model and use global branding to overcome local rivals.
b
Deploy acquisition and rapidgrowth strategies to better defend against expansionminded internationals.
c
Attempt to change the local market to better match the way the company does business elsewhere and reassign managers and staff from other nations to "glocalize" the business.
d
Take concrete steps to concentrate each activity your company performs in each emerging market, and locate specific activities in only those emerging markets that are lowwage countries.
e
Pursue new actions to contend on a domestic level and rely solely on joint ventures with domestic businesses.
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