Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an emerging market. What are two strategic approaches?

Multiple Choice

Attempt to $(1)$ change the local market to better match the way the company does business elsewhere and $(2)$ reassign managers and staff from other nations to $$glocalize$$ the business.

Pursue $(1)$ new actions to contend on a domestic level and $(2)$ rely solely on joint ventures with domestic businesses.

Take concrete steps to $(1)$ concentrate each activity your company performs in each emerging market, and $(2)$ locate specific activities in only those emerging markets that are low$-$wage countries.

Deploy $(1)$ acquisition and $(2)$ rapid$-$growth strategies to better defend against expansion$-$minded internationals.

Be prepared to $(1)$ modify aspects of the company's business model and $(2)$ use global branding to overcome local rivals.