The global strategy that emphasizes a "think-global, act-global" strategic theme focuses on

Multiple Choice

• utilizing the different competitive capabilities, distribution channels, and marketing approaches available in a company's international markets.

• selling different products under the same brand names everywhere and expanding into most, if not all, nations where there is significant buyer demand.

• the same basic competitive approach (low-cost, differentiation, best-cost, focused) in all countries where the firm does business.

• varying its product offering and competitive approach from country to country.

• incorporating elements of both multidomestic and transnational strategies.

Leyla and Sofia have been assigned a capstone strategy project to identify approaches to defend against the entry of multinational companies into Vietnam, considered an emerging market. What are two strategic approaches?

Multiple Choice

• Be prepared to (1) modify aspects of the company's business model and (2) use global branding to overcome local rivals.

• Attempt to (1) change the local market to better match the way the company does business elsewhere and (2) reassign managers and staff from other nations to glocalize the business.

• Pursue (1) new actions to contend on a domestic level and (2) rely solely on joint ventures with domestic businesses.

• Deploy (1) acquisition and (2) rapid-growth strategies to better defend against expansion-minded internationals.

• Take concrete steps to (1) concentrate each activity your company performs in each emerging market, and (2) locate specific activities in only those emerging markets that are low-wage countries.