Make a demographic profile of yourself based on the five bases of demographic segmentation: age, gender, income level, ethnicity, and family life-cycle.

How might a marketer use the information to reach you?

What type of products are the best fit?

What distribution strategies could firms use?

What ads appeal to you?

Example: Student A has identified himself as a 21-year-old, single, Hispanic American male earning less than $30,000 a year. Based on these demographic factors, he has identified products such as clothing, grooming products, electronic devices, and restaurants which appeal to him. He also concludes marketers might be able to reach him through digital advertising methods.

For the next part, take your original profile and add psychographic segmentation including values, social activities, and media usage (what channels you watch, what sites or publications you read, what streaming stations you listen to, etc).

What products would you recommend?

How does this influence what strategies marketers would use to reach them?

Example: Student A has identified himself as a 21-year-old, single, Hispanic American male earning less than $30,000 a year. In expanding his profile to include psychographic factors, we learn he values a healthy lifestyle, enjoys running and lifting weights, and devotes some of his free time to online gaming. Based on this, Student A might revise his recommended list of products to include athletic wear, gym memberships, healthy food items, and online games. Clothing, grooming products, electronic devices, and restaurants can remain on the list, but now many of these items can be further segmented. For example, Student A may prefer eating at a restaurant offering healthy food instead of fast food. He also could conclude, in addition to digital channels, marketers might be able to reach him through health and fitness podcasts, websites, and magazines, such as Men's Health.

You will need to develop two profiles: a demographic one and a psychographic one.