Question: Make a SWOT analysis for Under Armour. Based on the value chain activities and UA's resources and capabilities, list out all the strengths and weaknesses

Make a SWOT analysis for Under Armour. Based on

Make a SWOT analysis for Under Armour. Based on the value chain activities and UA's resources and capabilities, list out all the strengths and weaknesses of this company. What are the market opportunities and threats based on the relevant factors and industry analysis? What does a SWOT analysis reveal about the Under Armour's current situation and future prospects? (use facts and data from the case to support your answer)

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