Question: Manically Magical Mania chose a different creative appeal for their holiday advertising campaign. Rather than appeal to the emotional joy of owning a new toy,
Manically Magical Mania chose a different creative appeal for their holiday advertising campaign. Rather than appeal to the emotional joy of owning a new toy, the ad campaign focuses on a childs practical need for new toys by emphasizing product features and benefits. The ads attempt to convince parents that the toys are the best available options for Christmas gifts because they would meet their childrens demands better than any other product. This ad campaign utilizes
A
an emotional appeal.
B
teaser advertising.
C
usergenerated content.
D
a rational appeal.
E
buzz marketing.
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