Question: MAP method for processing PEST analysis MAP: Monitor, Analyze, Predict development Monitoring : identifying external environmental factors that may be relevant for a business plan

MAP method for processing PEST analysis

MAP: Monitor, Analyze, Predict development

Monitoring: identifying external environmental factors that may be relevant for a business plan perspective

Analyzes of their current impact, the purpose is to evaluate the development of specific factors and their present situation

Prediction of the development with conclusions on whether a particular trend will affect the business plan

Advantage - systematicity, order, overview MAP method for processing PEST analysis MAP:

Monitoring Analyze Prediction Risk(scale point) 1. Evaluating PEST by MAP EU or worldwide. One table for each factor (P-E-S-T). Table: briefly factors Text: explain each factor more detail

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