Question: Marketers are particularly interested in postpurchase behavior because it involves both compensatory and noncompensatory consumers. offers insights into information search methods. avoids situational conflicts. involves

Marketers are particularly interested in postpurchase behavior because it
involves both compensatory and noncompensatory consumers.
offers insights into information search methods.
avoids situational conflicts.
involves actual rather than potential customers.
involves both actual and potential customprs.
Marketers are particularly interested in postpurchase behavior because it involves both

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