Question: Marketers are particularly interested in postpurchase behavior because it Multiple Choice involves actual rather than potential customers. involves both actual and potential customers. involves both

Marketers are particularly interested in postpurchase behavior because it
Multiple Choice
involves actual rather than potential customers.
involves both actual and potential customers.
involves both compensatory and noncompensatory consumers.
avoids situational conflicts.
offers insights into information search methods.
Marketers are particularly interested in postpurchase behavior because it Multiple Choice

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