Question: Marketers are particularly interested in postpurchase behavior because it Question 2 options: involves both compensatory and noncompensatory consumers. offers insights into information search methods. avoids

Marketers are particularly interested in postpurchase behavior because it
Question 2 options:
involves both compensatory and noncompensatory consumers.
offers insights into information search methods.
avoids situational conflicts.
involves actual rather than potential customers.
involves both actual and potential customers.

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