Question: Marketers often employ a combination of segmentation methods, using _ _ _ _ _ _ _ _ Blank to identify and target their customers, and

Marketers often employ a combination of segmentation methods, using ________Blank to identify and target their customers, and ________Blank to design products and messages to appeal to them.
Multiple Choice
demographics and geography; lifestyle or benefit segmentation
undifferentiated targeting; differentiated targeting
lifestyle segmentation; geographic segmentation
loyalty segmentation; demographics
loyalty segmentation; geodemographics

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