Question: Marketers often employ a combination of segmentation methods, using products and messages to appeal to them. to identify and target their customers, and to design
Marketers often employ a combination of segmentation methods, using products and messages to appeal to them.
to identify and target their customers, and to design
Multiple Choice
lifestyle segmentation; geographic segmentation
undifferentiated targeting; differentiated targeting
demographics and geography; lifestyle or benefit segmentation
loyalty segmentation; geodemographics
loyalty segmentation; demographics
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