Question: Marketers often employ a combination of segmentation methods, using to identify and target their customers, and to design products and messages to appeal to them.

Marketers often employ a combination of segmentation methods, using to identify and target their customers, and to design products and messages to appeal to them.

Multiple Choice

loyalty segmentation; demographics

undifferentiated targeting; differentiated targeting

demographics and geography, lifestyle or benefit segmentation

loyalty segmentation; geodemographics

lifestyle segmentation; geographic segmentation

Marketers often employ a combination of segmentation methods, using to identify

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