Question: Marketers use copy testing to assess the potential effectiveness of their marketing communications message. Which of the following measures comprises copy testing? Percentage of the

Marketers use copy testing to assess the potential effectiveness of their marketing communications message. Which of the following measures comprises copy testing?

Percentage of the target market exposed to the advertisement

Pre

-

and postviewing purchase interest

Cost per thousand impressions

The number of times a person in the target market is exposed to the advertisement

Marketers use copy testing to assess the potential effectiveness of their

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