Marketing

AC CAMERA SEGMENT

Price $($average wholesale $ per unit$)$

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation $($prior$-$year image$)$

Number of Models

Retail

Outlets

Multi$-$Store Chains

Online Retailers

Local Retailers

Retailer Support $($$ per unit$)$

Advertising Budget $($$$000$s$)$

Website Displays $($$$000$s$)$

Sales Promotions

Weeks

Discount

Warranty Period $($days$)$

Demand for ACC Units $(000$s$)$

Gained$/$Lost $($due to stockouts$)$

AC Camera Units Sold $(000$s$)$

Market Share

Special AC Camera Contracts

Discount Offer $(\%$ off standard price$)$

Value Index

Special Contract Units Sold $(000$s$)$

$225$

$4\mathrm{.}0$

$70$

$3$

$18$

$36$

$1,000$

$6\mathrm{.}00$

$750$

$600$

$1$

$10\mathrm{.}0\%$

$60$

$130\mathrm{.}0$

$0$

$130\mathrm{.}0$

$20\mathrm{.}0\%$

$0\mathrm{.}0\%$

$0$

$0\mathrm{.}0$

$300$

$5\mathrm{.}0$

$70$

$2$

$18$

$36$

$1,000$

$25\mathrm{.}09$

$4,000$

$700$

$1$

$26\mathrm{.}0\%$

$60$

$139\mathrm{.}5$

$0$

$139\mathrm{.}5$

$19\mathrm{.}5\%$

$0\mathrm{.}0\%$

$0$

$0\mathrm{.}0$

$325$

$4\mathrm{.}7$

$83$

$3$

$24$

$53$

$1,758$

$15\mathrm{.}38$

$2,000$

$1,000$

$1$

$5\mathrm{.}0\%$

$90$

$130\mathrm{.}0$

$+3\mathrm{.}5$

$133\mathrm{.}5$

$17\mathrm{.}5\%$

$0\mathrm{.}0\%$

$0$

$0\mathrm{.}0$

$325$

$5\mathrm{.}1$

$68$

$3$

$32$

$71$

$2,260$

$13\mathrm{.}45$

$2,000$

$2,000$

$1$

$18\mathrm{.}0\%$

$180$

$185\mathrm{.}9$

$0$

$185\mathrm{.}9$

$24\mathrm{.}1\%$

$0\mathrm{.}0\%$

$0$

$0\mathrm{.}0$

$425$

$5\mathrm{.}7$

$78$

$3$

$41$

$93$

$3,070$

$26\mathrm{.}34$

$2,000$

$2,000$

$1$

$18\mathrm{.}0\%$

$180$

$132\mathrm{.}9$

$0$

$132\mathrm{.}9$

$17\mathrm{.}8\%$

$40\mathrm{.}0\%$

$60$

$13\mathrm{.}3$

$350$

$6\mathrm{.}2$

$76$

$4$

$50$

$115$

$3,983$

$10\mathrm{.}58$

$3,000$

$2,000$

$1$

$23\mathrm{.}0\%$

$180$

$236\mathrm{.}4$

$+8\mathrm{.}2$

$244\mathrm{.}6$

$28\mathrm{.}6\%$

$40\mathrm{.}0\%$

$81$

$23\mathrm{.}6$

$400$

$7\mathrm{.}0$

$86$

$4$

$57$

$140$

$5,055$

$8\mathrm{.}63$

$4,000$

$2,250$

$16$

$23\mathrm{.}0\%$

$180$

$231\mathrm{.}7$

$0$

$231\mathrm{.}7$

$29\mathrm{.}3\%$

$40\mathrm{.}0\%$

$77$

$23\mathrm{.}2$

$543$

$7\mathrm{.}4$

$89$

$4$

$68$

$167$

$6,098$

$0\mathrm{.}00$

$3,800$

$1,100$

$16$

$18\mathrm{.}0\%$

$180$

$125\mathrm{.}2$

$0$

$125\mathrm{.}2$

$16\mathrm{.}0\%$

$40\mathrm{.}0\%$

$58$

$0\mathrm{.}0$

UAV DRONE SEGMENT

Price $($average direct$-$sale $ per unit$)$

Discount to Online Retailers

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation $($prior$-$year image$)$

Number of Models

Online Retailers

Website Displays $($$$000$s$)$

Search Engine Advertising $($$$000$s$)$

Retailer Recruitment $($$ per unit$)$

Warranty Period $($days$)$

Drone Unit

Demand

$(000$s$)$

Direct $($company website$)$

$3$rd$-$Party Retailers

Total Demand

Gained$/$Lost $($due to stockouts$)$

UAV Drone Units Sold $(000$s$)$

Market Share

$1,050$

$15\%$

$4\mathrm{.}0$

$70$

$2$

$18$

$600$

$300$

$80\mathrm{.}00$

$60$

$12\mathrm{.}3$

$4\mathrm{.}7$

$17\mathrm{.}0$

$0$

$17\mathrm{.}0$

$20\mathrm{.}0\%$

$1,600$

$18\%$

$5\mathrm{.}7$

$70$

$2$

$18$

$1,200$

$1,900$

$206\mathrm{.}90$

$180$

$11\mathrm{.}5$

$8\mathrm{.}7$

$20\mathrm{.}2$

$+0\mathrm{.}2$

$20\mathrm{.}4$

$25\mathrm{.}5\%$

$2,500$

$8\%$

$5\mathrm{.}7$

$83$

$2$

$32$

$1,000$

$1,000$

$1,000\mathrm{.}00$

$360$

$8\mathrm{.}7$

$1\mathrm{.}0$

$9\mathrm{.}7$

$+0\mathrm{.}4$

$10\mathrm{.}1$

$11\mathrm{.}9\%$

$2,500$

$8\%$

$6\mathrm{.}4$

$68$

$2$

$25$

$2,000$

$2,300$

$413\mathrm{.}79$

$360$

$11\mathrm{.}7$

$2\mathrm{.}9$

$14\mathrm{.}6$

$+0\mathrm{.}5$

$15\mathrm{.}1$

$16\mathrm{.}8\%$

$3,200$

$0\%$

$7\mathrm{.}4$

$78$

$2$

$24$

$900$

$1,400$

$615\mathrm{.}38$

$360$

$10\mathrm{.}6$

$2\mathrm{.}6$

$13\mathrm{.}2$

$0$

$13\mathrm{.}2$

$12\mathrm{.}6\%$

$3,000$

$9\%$

$7\mathrm{.}7$

$76$

$4$

$20$

$1,600$

$1,700$

$473\mathrm{.}68$

$360$

$15\mathrm{.}4$

$3\mathrm{.}8$

$19\mathrm{.}2$

$0$

$19\mathrm{.}2$

$16\mathrm{.}7\%$

$3,000$

$9\%$

$8\mathrm{.}1$

$86$

$4$

$28$

$1,600$