Marketing analytics is becoming an important subject, and its demand is growing rapidly in many industries. The following statements about the marketing analytics are correct, except for:

A$.$ Explosive growth and availability of the big data calls for the experts with analytical skills.

B$.$ The data generated by the social media of the peer$-$to$-$peer communication present the opportunity for the marketing analytics to study the word of mouth communication.

C$.$ The marketing analytics cannot analyze the human communication data, because the voice communication cannot be converted to the digitized data, thus not suitable for quantitative marketing analysis.

D$.$ The growing opportunities for the marketing analytics are not limited to the emergence of the marketing big data but also the data collected from the surveillance footage and medical devices.