Marketing Mix: (marketing mix or 4P's of your SA)

Product: describe in detail (packaging, features, contents, flavors, size etc.)

Place: distribution channel, (i.e. drug stores, internet, non-traditional retail outlets etc.) & extent of distribution, (i.e. national/regional/single market), which methods and why did you choose them?

Promotion: (advertising, PR, promotion, personal selling) which method or combination of methods did you choose and why, if advertising, which type of media and why? Pricing: (what is your pricing strategy and your rationale?)

It's online homemade jewelry store

Answer rating: 100% (QA)

Introduction As the owner of an online homemade jewelry store the marketing mix often referred to as the 4Ps of marketing plays a crucial role in determining the success and growth of the business The ... View the full answer