Question: Marriott can get a higher hotel room share with different levels of hotel brands in a city than competitors that have only one brand in

Marriott can get a higher hotel room share with different levels of hotel brands in a city than competitors that have only one brand in that city. Which of the following target market strategies did Marriott use?

differentiated marketing

undifferentiated marketing

bifurcated marketing

concentrated marketing

Marriott can get a higher hotel room share with different levels

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