Question: Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client's

Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client's recent product launch while campaigns are mid

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flight. Which analytics solution is suitable for her needs?

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Omnichannel Metrics

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Amazon Brand Lift

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Amazon Marketing Cloud

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