Mason believes the best way to truly escape from his humdrum life is on a sport-style motorcycle. He has almost saved enough money to buy himself one. After studying all the information he can get his hands on about motorcycles, he realizes that he likes the following bikes: the Yamaha R-1 (Japanese), the Buell Thunderbolt (American), the Ducati 999 (Italian), BMW K1200 (German), and Kawasaki Ninja 10 (Japanese). After more research, Mason decides that only Japanese bikes will be fast enough for him and narrows his decision to either Yamaha or Kawasaki. The Yamaha and the Kawasaki make up Mason's

a) awareness set

b) total set

c) choice set

d) consideration set

e) aspiration set

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The correct answer is c choice set Maso... View the full answer