Question: Match the IMC channel with the example that it relates most closely to: These can be interactive ( like contests ) or passive ( like

Match the IMC channel with the example that it relates most closely to:
These can be interactive (like contests) or passive (like coupons).
This is unique among IMC categories, since it is one of only a few things that a company doesn't have to directly pay money for. It's 1. Sales Promotions often generated by other sources of media.
2. Direct Marketing
This is one of the largest categories of IMC related
3. Public Relations communication in most
4. Personal Selling
Match the IMC channel with the example that it relates most

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