Match the IMC channel with the example that it relates most closely to:

These can be interactive

$($like contests$)$ or passive

$($like coupons$).$

This is unique among IMC categories, since it is one of only a few things that a company doesn't have to directly pay money for. It's

Sales Promotions

often generated by other sources of media.

Direct Marketing

This is one of the largest categories of IMC related

Public Relations

communication in most