Question: mBank published a 5 year strategy back in 2016 on how to become Poland's pre-eminent digital bank and they did it! . Please study mBank
mBank published a 5 year strategy back in 2016 on how to become Poland's pre-eminent digital bank and they did it! . Please study mBank case study in the link below and discuss the following questions
https://www.mbank.pl/pdf/relacje-inwestorskie/presentation-of-mobile-bank-strategy.pdf
- What did they do correctly?
- How did they grow their market share in Poland and beyond.
- Did they have a pure digital strategy? What about their thought.
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