Question: MC Qu . 0 3 When marketers develop nonphysical aspects o . . . When marketers develop nonphysical aspects of an offering by adding warranties,
MC Qu When marketers develop nonphysical aspects o
When marketers develop nonphysical aspects of an offering by adding warranties, financing, and aftersales service, they are focusing on the
Multiple Choice
secondary product.
segmented product.
associated services.
actual services.
core customer value.
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