MC Qu$.14$ Brick$-$and$-$mortar retailers are noticing a ch$...$

Brick$-$and$-$mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their

smartphones, only to find the same product at a less expensive online retailer like

Amazon.com. This turns the store into nothing more than a

showroom for products. A SWOT analysis of a company's marketing environment should consider this change in consumer shopping behavior

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