Question: MC Qu . 5 When a consumer has evaluated alternatives i . . . When a consumer has evaluated alternatives in the purchase decision process
MC Qu When a consumer has evaluated alternatives i
When a consumer has evaluated alternatives in the purchase decision process and selected one, he still must determine when to buy and
Multiple Choice
how he can create cognitive dissonance.
whether to reveal his choice to others.
whether internal search will be sufficient for his process.
from whom he will buy.
to whom he can complain if he is not satisfied.
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