Mi Ola makes and markets swimwear especially for women surfers. Its product can best be categorized as
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Question:
Mi Ola makes and markets swimwear especially for women surfers. Its product can best be categorized as a ________ product.
a. consumer specialty
b. consumer shopping
c. business accessory equipment
d. consumer convenience
Helena Fogarty often adds new Mi Ola bathing suits in different designs and colors depending on what's trendy at the moment. Such changes represent ________ for Mi Ola.
a. aesthetic modifications
b. product innovations
c. quality modifications
d. line extensions
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ISBN: 978-1133952411
12th edition
Authors: Carl S. Warren, James M. Reeve, Jonathan E. Duchac
Posted Date: