Question: Michael McCarthy (USA Today, December 27, 2011, 3c) reported that Nikes launch of the retro version of one of the most popular Air Jordan basketball

Michael McCarthy (USA Today, December 27, 2011,

Michael McCarthy (USA Today, December 27, 2011, 3c) reported that Nikes launch of the retro version of one of the most popular Air Jordan basketball shoes sparked mayhem across the country two days before Christmas. The shoes retailed for about $180, but that did not stop Black Friday-like sneaker madness as consumers pushed, fought and trampled one another over the shoes. What principle would account for consumers' willingness to pay such a huge price for a shoe first made in 1995? Need for Uniqueness Conspicuous Consumption Symbolic Consumption none of the above

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