Question: MKT 3 6 2 - 2 0 0 2 / The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior,

MKT

362 - 2002 /

The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes, is called

market positioning

market research

market differentiation

target marketing

market segmentation

MKT362-2002/ The process of dividing a market into distinct groups with

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