Question: MKT 3 6 2 - 2 0 0 2 / The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior,

MKT

362 - 2002 /

The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes, is called

q,

q,

market differentiation

market segmentation

market positioning

target marketing

market research

MKT362-2002/ The process of dividing a market into distinct groups with

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