Question: Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop computer. How has m-commerce changed the ways consumers shop?

Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop computer. How has m-commerce changed the ways consumers shop? What do marketers need to do now and in the future to better support their m-commerce consumers? What do you think the future of m-commerce will be?

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